Gwun LLC · A boutique web agency · Est. 2006
Gwun is headed by Nick Reese. For most of two decades we built programmatic SEO sites that crunched huge datasets into useful directories. These days we're leaning into AI — to improve human relationships and to aggregate massive datasets — on a rack of Mac Studios running local models at full blast. Whatever we build, the bar is the same: unreasonably good.
20y
of independent bets
2006 → today · most miss quietly; a few change everything.
Currently building
A community directory for the firearms world.
Finding local ranges, instructors, FFLs, clubs, and resources was harder than it should have been — so we started building one. The goal: make the firearms community easier to navigate, one useful listing at a time.
Visit usaarms.com →The spiritual successor to BroadbandNow.
After crunching billions of rows to map every ISP in the country, we learned a lot about where internet data is broken. The next chapter applies those lessons to a sharper, modern take on the problem.
Our own rack of Mac Studios, running models at full blast.
We run six Mac Studios — 2× 512GB M3 Ultras and 4× 128GB M4 Max — driving local AI models 24/7. We love local AI: own the compute, keep the data, ship tools that don't depend on someone else's API or quota.
Track record
Not every project connects. These did — billion-row data directories, open-source frameworks, and tools used across hundreds of thousands of sites.
Research, compare, and shop internet in your neighborhood.
Easily the biggest home run. We crunched over a billion rows of data to make every ISP in the country searchable and comparable. A category-defining directory play.
2B rows of senior-care data + the SSG that rendered it.
Elder Guide crunched 2+ billion rows of government data to help families make senior-care decisions. To build it fast we open-sourced Elder.js, the static site generator behind it. Its successor — Boom — now powers this site.
Transparency for the energy industry.
Look up emissions, production, and sales data for every electric company in the US — plus availability, average bills, and more. Another billion-scale data directory.
Principles
Keep the bets small.
Most miss quietly; a few change everything. So we keep the bets small, learn fast, and let the winners run.
Distribution controls destiny.
Own a hard dataset, render it so people can actually use it — and let distribution do the rest.
Own your stack.
Own the compute, keep the data — ship tools that don't depend on someone else's API or quota.
Built on
This site runs on Boom — the spiritual successor to Elder.js. Same philosophy, a faster engine. (Boom stays private.)